* Chapter 1 Globalization and Media: Dissemination of Culture Through Media - Duygu ÜNALAN - Şeyhmus DOĞAN* Chapter 2 Critical Discussion and Current Situation of Freedom of Press - Dilan ÇİFTÇİ* Chapter 3 The Change of Global Advertising Market From Traditional to Digital World - Mihalis (Michael) KUYUCU* Chapter 4 Semiotic Approach to Corporate Advertising - Perihan ŞIKER* Chapter 5 Transformation of Female Characters in Hollywood's Action Movies: Mad Max Fury Road - Y. Gürhan TOPÇU* Chapter 6 Reflections of Turkey's Foreign Policy Understanding on Public Diplomacy - Uğur ÜNAL